Why get so excited? (Horoscope included)

"...members of the Taurus tribe are about to be roused out of their plodding rhythm by a bolt of cosmic mojo. Get ready to rumble--and I mean that in the best sense of the word." Recent excerpt from "Free Will Astrology", by Rob Brezsny.

I usually don't even look at horoscopes. They're pretty much crap, right? Why, then, did I look at mine in the latest weekly city paper and get all hopeful? I think I wanted something to feel good about. Usually, it is fantasy that drives most of us or keeps us from totally packing it in. Sometimes fantasy is not seen as such and becomes part of our reality. Why do we do this? I think I do it because I want more from life--the things that I can't have right at this moment. Sometimes I want the things that are impossible to have or uncertain that they even exist. There are many things that we believe in that have no proof to back them up, but we still do believe in them. So, why get so excited? I guess I'm like a chimpanzee behind the glass at the zoo, thinking that one day my feces will magically pass through to the other side and hit my target. It's a thought that keeps me going.